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Manager, Segment Strategy and Portfolio Growth Job Opening In Hong Kong, Hong Kong – Now Hiring Prudential plc


Job description

Prudential’s purpose is to be partners for every life and protectors for every future.

Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners.

We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions.

We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

The ideal candidate will be responsible for developing and managing segment-specific value propositions and forging strategic partnerships to drive business growth.

This role requires a deep understanding of customer segmentation, strong relationship-building skills, and a proven track record in partnership management.

Job Responsibilities

  • Identify target customer segments and opportunities for business growth.

    Act as the segment owner to develop tailored value propositions and drive cross-functional collaborations to innovate on proposition, engagement tools and offers, grounded on robust segment insights

  • Conduct market research and competitive analysis to inform proposition development.

    Develop and implement strategic plans to drive growth within target segments.

  • Grow strategic partnerships with external value-added service providers to deepen customer engagement and enrich our propositions.

    Negotiate partnership agreements and manage ongoing partner relationships.

  • Work closely with strategic partners and internal stakeholders to develop and execute joint marketing and business development initiatives.

  • Monitor and analyze segment performance to measure success and identify areas for improvement.

  • Prepare and present detailed reports and recommendations to senior management.

  • Manage budgets for segment initiatives and partnership activities.

  • Job Requirements

  • Degree holder in Marketing/Business or related disciplines

  • Master degree in relevant disciplines will be a plus

  • 8+ years of working experience in customer strategy development, segment marketing, partnership management (preferably from financial institution)

  • A demonstrated track record of developing and executing customer propositions and segmentation development

  • Excellent negotiation and relationship-building skills.

  • Proven capability to connect customer insights and data analytics with strategies and plans

  • A collaborative leader with excellent communication skill to manage stakeholders and work with cross-functional teams

  • Excellent command of English and Chinese (written and spoken)

  • Required Skill Profession

    Advertising, Marketing, Promotions, Public Relations, And Sales Managers


    • Job Details

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