Prudential’s purpose is to be partners for every life and protectors for every future.
Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners.
We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions.
We pledge to make Prudential a place where you can Connect, Grow, and Succeed.
Job Responsibilities
Identify target customer segments and opportunities for business growth.
Act as the segment owner to develop tailored value propositions and drive cross-functional collaborations to innovate on proposition, engagement tools and offers, grounded on robust segment insights
Conduct market research and competitive analysis to inform proposition development.
Develop and implement strategic plans to drive growth within target segments.
Grow strategic partnerships with external value-added service providers to deepen customer engagement and enrich our propositions.
Negotiate partnership agreements and manage ongoing partner relationships.
Work closely with strategic partners and internal stakeholders to develop and execute joint marketing and business development initiatives.
Monitor and analyze segment performance to measure success and identify areas for improvement.
Prepare and present detailed reports and recommendations to senior management.
Manage budgets for segment initiatives and partnership activities.
Job Requirements
Degree holder in Marketing/Business or related disciplines
Master degree in relevant disciplines will be a plus
8+ years of working experience in customer strategy development, segment marketing, partnership management (preferably from financial institution)
A demonstrated track record of developing and executing customer propositions and segmentation development
Excellent negotiation and relationship-building skills.
Proven capability to connect customer insights and data analytics with strategies and plans
A collaborative leader with excellent communication skill to manage stakeholders and work with cross-functional teams
Excellent command of English and Chinese (written and spoken)