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Head of Ancillary Business Job Opening In Hong Kong, Hong Kong – Now Hiring Hong Kong Express Airways Limited


Job description

HK Express is Hong Kong’s first and only low-cost carrier, always offering great value, affordable fares on one of the youngest and most modern aircraft fleets in the world.

Like you, and just like many people across Asia, we love to travel and discover new places across the world’s most diverse and dynamic region; and at HK Express, we’re opening up new travel experiences that inspire and invigorate millions of people across the region we’re proud to call home.

Everything we do is focused on encouraging the spirit of adventure.

Our routes provide the inspiration and spontaneity to try somewhere new, disrupting monotonous modern life.

As we continue to open up new routes, often in secondary and emerging destinations, our passengers will gain access to an incredible range of places, exploring hidden gems and experiencing local cultures.


We have a diverse and vibrant team that embodies the adventurous spirit of our customers, and loves to travel too.

Join us in this journey to make your career even more fulfilling and rewarding.



Role Purpose


We are looking for an experienced talent to lead the Ancillary Business for HK Express.

The successful candidate will lead the ancillary business team to drive ancillary revenue growth.


Ancillary portfolio development

  • Developing overall ancillary strategy to boost revenue

  • Accountable for the global ancillary revenue and profitability target

  • Responsible for contracts liaison and management of vendors

  • Develop, optimize and manage a wide range of ancillary products, including booking products, servicing products, cross-selling products, airport products, cargo and advertising solutions

  • Develop ancillary business insights and produce performance reports
  • E-Commerce

  • Work closely with stakeholders to design and implement the high-quality ancillary products as well as manage on-going ancillary product promotional campaigns

  • Facilitate the implementation of the newly deployed ancillary product on existing platform and produce test run to ensure the consistency and accuracy
  • Personalisation and CRM

  • Capture and study market and customer data, work closely with marketing to attract targeted customer

  • Enhance the customer relationship management and initiate high yield products and propose enhancement plan per performance data analysis result
  • Internal Stakeholder Engagement

  • Present to senior management on the performance and new initiative regularly

  • Promote inflight sales and enhance the sales culture among the cabin crew

  • Communicate with Network Planning, Pricing and Revenue Management team on the new destinations and upcoming promotion, so to deliver appropriate merchandise accordingly
  • Qualifications

  • Degree holder or above in Business Administration or related discipline

  • Minimum 10 years’ relevant experiences in airline industry with at least 5 years experience in managerial role

  • Prior working experience in low cost carrier is preferred

  • Fluent English.

    Additional Asian languages an added bonus
  • Desirable Qualities

  • High quality of thinking and analytical awareness

  • Creative presentation skills

  • Excellent negotiation skills

  • Self-motivated and enthusiastic

  • Ability to work on own initiative

  • Enjoys and embraces change

  • Strong communications and interpersonal skills

  • Excellent PC skills

  • Your Future Work Life

  • Fly anywhere we fly for free with your friends and family to explore the world

  • Hybrid working with flexibility in workplace and working hours to foster work-life harmony

  • Open office to collaborate, connect and share great ideas

  • Energetic and multicultural teammates from up to 50 nationalities!

  • Company-organized shuttle buses connecting the workplace with major locations in the HK Island, Kowloon and N.T. 
  • Required Skill Profession

    Top Executives


    • Job Details

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    The Work Culture

    An organization's rules and standards set how people should be treated in the office and how different situations should be handled. The work culture at Hong Kong Express Airways Limited adheres to the cultural norms as outlined by Expertini.

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