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Data Scientist, Marketing Analytics Job Opening In Hong Kong, Hong Kong – Now Hiring Hong Kong Disneyland Resort


Job description

Job Summary:

Our Marketing Analytics Team, under Consumer Insights, Measurement & Analytics (CIMA), leverages sophisticated modeling techniques to transform big data into actionable insights that empower our business teams.

We are committed to establishing a robust in-house team to ensure continuity in delivering high-impact modeling analyses and to accelerate the development of new and business-relevant models.

Your Roles

You’ll be the subject matter expert to own statistical model creation to influence marketing effectiveness, customer engagement, customer satisfaction and commercial performance – to unlock deeper understanding from complex, large-scale datasets.

  • You will ideate and develop end-to-end data / statistical models and algorithms for Predictive and Prescriptive Analytics
  • You will incorporate your business senses to go beyond a normal data scientist when designing the models, in order to address the business questions from internal stakeholders
  • Handle big data pool across teams to improve data wrangling efficiency and model readiness
  • Requirements

  • Master degree in Statistics, Mathematics, Computer Science, Business Analytics, or related disciplines
  • Proficient in statistical modeling & machine learning techniques, including regression, time series, Bayesian methods, causal inference
  • Hands-on experience with Python and SQL is a must
  • 8+ years experiences in advanced modelling team responsible for solution development and maintenance, from sizable market research agency (senior manager + grade) or in-house data analytics team
  • Solid knowledge in crafting and maintaining models for consumer behavior analysis (.

    predictive modeling, MMM, MTA, driver analysis, ROI model) and simulation
  • Proficient in Visualization tools .

    PowerBI, Tableau
  • Projects experienced shall be covering more on Greater China, across different sectors particularly Tourism, Entertainment
  • Hands-on experience and project management skill from data crunching, model design and maintenance, data visualization and interpretation
  • Ability to translate data results using commercial languages is a plus
  • Other Competences

  • Excellent verbal communication skills in Cantonese.

    English is an advantage
  • Curiosity and detail minded
  • Innovative but business relevant
  • Ability to deal with ambiguity
  • Promote teamwork and relationship building, be able to demonstrate business understanding & engage works according to commercial value & priorities.

  • HKProfessional #LI-AI1

    Required Skill Profession

    Mathematical Science Occupations


    • Job Details

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