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Urgent! Head, Customer Relationship Management Career Opportunity with West Kowloon in Hong Kong

Head, Customer Relationship Management



Job description

The West Kowloon Cultural District Authority welcomes exceptional talent with a passion to realise the vision and mission of making the West Kowloon Cultural District a prime local and international destination for arts, culture and entertainment.

Reports to:  Chief Financial Officer 

      

Key Accountabilities:

  • Support senior executives in developing and executing the strategies of revamping the digital infrastructure of the West Kowloon Cultural District; 

  • Lead the alignment of CRM strategies, data definitions and data management practices across different business segments to improve customer engagement and retention, drive long-term growth and manage relationship with external stakeholders;  

  • Lead the development of segmentation strategies using data analytics techniques for the implementation of CRM initiatives and personalised marketing campaigns; 

  • Lead the implementation of the Customer Data Platform and new CRM system, and work with IT to drive the adoption of digital marketing technologies and data analytics; 

  • Lead the CRM team to maintain the Customer Data Platform and CRM system; oversee data accuracy and integrity in compliance with relevant rules and regulations; design dashboard to analyse trends and performance; extract insights to enable data-driven decision-making processes; and identify opportunities to improve marketing automation for lead generation and conversion; 

  • Establish clear metrics to measure and optimise the effectiveness of the CRM initiatives; and provide regular reports and recommendations to internal stakeholders; 

  • Manage CRM budget and maximise ROI; 

  • Stay updated with industry trends and best practices in CRM technologies and analytics, and drive performance improvement through innovation; and 

  • Perform any other duties from time to time as the Authority may reasonably direct.

       

The Ideal Candidate should possess:

  • A bachelor’s degree or above in business management, marketing or related discipline, with at least 12 years of relevant experience in CRM or marketing, of which 8 years at managerial level;

  • Proficiency in CRM solutions and data analytics with track record of delivering results; 

  • Strong project management skills and execution ability; 

  • Excellent interpersonal and stakeholders’ management skills; 

  • Pragmatic with strong drives for results with excellent attention to details;

  • Good team spirit with professional traits such as strategic-minded, high productivity, determination and business acumen;

  • Ability to work independently with self-motivation and performance orientation; and 

  • Excellent command of written and spoken English and Chinese.


Required Skill Profession

Advertising, Marketing, Promotions, Public Relations, And Sales Managers



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