The West Kowloon Cultural District Authority welcomes exceptional talent with a passion to realise the vision and mission of making the West Kowloon Cultural District a prime local and international destination for arts, culture and entertainment.
Reports to: Chief Financial Officer
Key Accountabilities:
Support senior executives in developing and executing the strategies of revamping the digital infrastructure of the West Kowloon Cultural District;
Lead the alignment of CRM strategies, data definitions and data management practices across different business segments to improve customer engagement and retention, drive long-term growth and manage relationship with external stakeholders;
Lead the development of segmentation strategies using data analytics techniques for the implementation of CRM initiatives and personalised marketing campaigns;
Lead the implementation of the Customer Data Platform and new CRM system, and work with IT to drive the adoption of digital marketing technologies and data analytics;
Lead the CRM team to maintain the Customer Data Platform and CRM system; oversee data accuracy and integrity in compliance with relevant rules and regulations; design dashboard to analyse trends and performance; extract insights to enable data-driven decision-making processes; and identify opportunities to improve marketing automation for lead generation and conversion;
Establish clear metrics to measure and optimise the effectiveness of the CRM initiatives; and provide regular reports and recommendations to internal stakeholders;
Manage CRM budget and maximise ROI;
Stay updated with industry trends and best practices in CRM technologies and analytics, and drive performance improvement through innovation; and
Perform any other duties from time to time as the Authority may reasonably direct.
The Ideal Candidate should possess:
A bachelor’s degree or above in business management, marketing or related discipline, with at least 12 years of relevant experience in CRM or marketing, of which 8 years at managerial level;
Proficiency in CRM solutions and data analytics with track record of delivering results;
Strong project management skills and execution ability;
Excellent interpersonal and stakeholders’ management skills;
Pragmatic with strong drives for results with excellent attention to details;
Good team spirit with professional traits such as strategic-minded, high productivity, determination and business acumen;
Ability to work independently with self-motivation and performance orientation; and
Excellent command of written and spoken English and Chinese.