Job Overview
Company
Bank Of China (Hong Kong) Limited
Category
Advertising, Marketing, Promotions, Public Relations, and Sales Managers
Job Type
Full time - Permanent
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Job Description
Responsibilities
:
Formulate credit card portfolio growth strategy, identify key drivers to grow and implement programs to growth card portfolio, probability to achieve KPIs on Credit Card Interest Ie, Card Installment sales volume, Interest Bearing AR balance and overall Credit Card AR balance; Lead and drive product strategies on card loan features and roll out marketing programs, design segmentation and personalized product pricing, develop new initiatives for card lending products etc ; Drive digital initiatives including customer targeting, digital customer journey and digital onboarding , eChannel specific incentive programs in order to increase digital channel contribution to overall business and deliver excellence customer experience Work closely with data analytic team to define target segments, conduct portfolio analysis and utilize big data in formulating customer segmentations Co-ordinate and work closely with different sales channels including branch, inbound & outbound sales team and digital channels; monitor channel performance & effectiveness Keep abreast of market trends andpetitor activities to identify opportunities and increase marketpetitiveness Co-ordinate and work closely with various internal & external stakeholders to ensure smooth and timely delivery on initiatives & integrated marketing programs Requirements Degree holder or above； More than 5 years' experience in Banking / Finance is preferred (ideally in credit card, loan on card / unsecured lending) ； Digital mindset, great sense of ownership and attentive to details Self-motivated, strong marketing and interpersonal skills Goodmand of both written and spoken English and Chinese； Good at using English / Chinese Word Processing tools； Less experience will be considered as Business Development Manager Job ID 498309
About Bank Of China (Hong Kong) Limited
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Bank Of China (Hong Kong) Limited is actively hiring for this (Team Head) Business Development Manager (Card Portfolio) position
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