Responsibilities:
- Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
- Writing various types of articles on a wide range of topics for our blog.
- Growing blog subscribers, converting visitors into leads, and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.
- Drive consistent, relevant traffic and leads from our social network presence.
- Providing feedback to other contributors, and editing other writers’ content.
- Optimizing content for search engines and lead generation.
- Conducting analytical projects to improve blog and social media strategies/tactics.
Requirements:
- University Graduate
- Fluency in written English.
- Journalist/publishing background preferable.
- Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of our business' various types of content.
- Active and well-rounded personal presence in social media, with a command of each network and their best practices.
- Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.
- An analytical mind and interest in using data to optimize/scale blog marketing strategies and tactics.
- Excellent organizational skills to work independently and manage projects with many moving parts.
- 2-3 years of marketing and content creation experience preferable.
- Bonus experience and skills include Adobe Creative Suite, demand generation and inbound marketing.