Senior Manager, Strategic Partnerships and Events

Job description

Responsibilities:

Strategic Planning and Direction:

• Proactively identify and engage potential strategic partners to forge business relationships, co-create promotional initiatives, and develop exclusive event experiences;

• Perform in-depth research on potential partners’ business initiatives, current market trends, and the competitive landscape to inform and guide strategic partnership opportunities and directions;

• Design and implement short- to long-term strategic plans that align with the organization's overall objectives.
  
  Ensure these plans are clearly communicated and understood within the organization;

• Establish clear, measurable objectives for partnerships, events, and projects.
  
  Ensure these objectives are aligned with the broader business strategy and are communicated effectively to all stakeholders;

• Align organizational resources and capabilities with strategic priorities, optimizing the allocation of resources to achieve the best outcomes; and

• Regularly evaluate the effectiveness of strategies and make necessary adjustments to respond to changing market conditions and organizational needs.

Event and Project Management:  

• Oversee the team’s efforts in planning, execution and monitoring of placemaking events, venue hiring, advertising projects to ensure compliance with timelines, budgets, and quality standards;

• Evaluate and implement event proposals, ensuring seamless event and project management from inception to conclusion;

• Build and manage day-to-day internal and external partnerships across various functions efficiently to achieve measurable partnership results via strong relationships and professional event execution;

• Lead subordinates to execute strategic local and global creative marketing event plans (promotion/PR/VIP/joint activation) aiming at achieving the company objectives;

• Manage project progress in accordance with established guidelines, identify potential risks, and formulate mitigation strategies to ensure successful outcomes, considering concurrent activities within the West Kowloon Cultural District; and

• Collaborate with cross-functional teams to ensure project activities are well-coordinated and effectively implemented according to these guidelines.

Committee Management:  

• Oversee the daily administration and reporting for the cross-departmental Public Open Space and Special Venue Hiring Committee; and

• Regularly evaluate committee processes and outcomes, identifying areas for improvement and implementing changes to enhance efficiency and effectiveness.

Performance Evaluation and Reporting: 

• Evaluate project performance against set goals, identify areas for improvement, and recommend strategies for optimization; and

• Analyze regular post-event and advertising reports to provide valuable insights to senior management.

Stakeholder Management: 

• Develop and sustain impactful and effective partnerships with internal departments and external stakeholders to achieve strategic objectives through strong relationship management and skilled event coordination; and

• Strengthen communication channels with stakeholders to ensure alignment and collaboration on strategic initiatives, improve strategies, and drive organizational success.
  
  

Leadership and Mentorship:

• Guide and mentor junior teammate(s), providing guidance and support to foster their professional growth;

• Cultivate a positive and collaborative team culture, leading by example and promoting a sense of ownership and accountability; and

• Delegate tasks effectively, leveraging individual strengths and providing constructive feedback to facilitate learning and development.

Requirements: 

• Bachelor's degree in business administration, marketing, communications, cultural industries or a related field.
  
  A master's degree is a plus;

• A minimum of 10 years' relevant experience in marketing/communication, sales/partnerships, and event management, or a related field is required;

• Extensive experience in event and project management, venue hiring, and advertising with a proven track record of successfully leading and delivering complex placemaking events and projects within scope, time, and budget, demonstrating a high level of proficiency in these areas;

• Outdoor & mega event management experiences will be an advantage;

• Exceptional strategic thinking and problem-solving skills, with the ability to analyze complex situations and develop innovative solutions;

• Excellent leadership and interpersonal skills, enabling effective collaboration with diverse stakeholders and the ability to lead cross-functional teams;

• Possess excellent written and verbal communication skills in both English and Chinese (Cantonese and Mandarin), enabling clear and concise information delivery to stakeholders at all levels;

• Proficiency in the use of presentation tools and software, essential for crafting and delivering compelling presentations;

• Highly skilled in organization and time management, adept at complex problem-solving, detail-oriented, and proficient in prioritizing tasks under tight deadlines;

• Demonstrated proficiency in computer applications, e.g., MS Office, Photoshop; and

• A dedicated and proactive team player possessing strong communication and presentation abilities.
  
  An open learner with a creative mind to explore new frontiers.

Required Skill Profession

Advertising, Marketing, Promotions, Public Relations, And Sales Managers