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Marketing Excellence Manager Job Opening In Hong Kong, Hong Kong – Now Hiring AstraZeneca


Job description


ABOUT ASTRAZENECA

BUSINESS AREA – Hong Kong

What you’ll do

AstraZeneca Hong Kong is looking for a motivated and experienced Marketing Excellence Manager to join Commercial Excellence team.

The Marketing Excellence Manager plays a pivotal role in enhancing marketing strategy, execution, and performance across the organization.

This role partners with brand teams and cross-functional stakeholders to drive business planning excellence, build marketing capabilities, lead performance analytics, embed launch best practices and conducts market research to gather insights on HCP response.

The role ensures that marketers are equipped to deliver customer-centric, insight-driven, and high-impact brand strategies.

Your job responsibilities will be, but not limited to:

Business Planning & Strategic Frameworks

  • Lead the annual Brand Strategy Plan (BSP) and Brand Action Plan (BAP) processes across therapeutic areas

  • Support brand teams in applying structured frameworks for market analysis, strategic choices, positioning, and tactical planning

  • Facilitate planning workshops and ensure alignment with global/regional brand strategies

  • Drive cross-functional integration of medical, access, and commercial inputs into planning cycles

  • Marketing Effectiveness & HCP insight generation

  • Define and monitor KPIs and success metrics for brand performance and campaign effectiveness

  • Collaborate with external agencies to conduct qualitative market research to assess HCP perception, message recall and promotional activities for strategic brands

  • Provide actionable insights and recommendations to enhance brand impact and resource allocation

  • Support regular business reviews and marketing performance deep dives

  • Marketing Capability Building

  • Identify capability gaps across marketing teams and co-create development plans

  • Design and deliver training programs on brand planning, insight generation, omnichannel execution, and strategic thinking

  • Deploy toolkits, templates, and learning journeys aligned with global marketing excellence standards

  • Champion a learning culture through participating in workshop, peer learning, and capability assessments

  • Launch Excellence

  • Lead the implementation of launch readiness frameworks and milestones for new products and indications

  • Ensure robust customer insight, market shaping, and stakeholder engagement plans are in place

  • Track launch performance and facilitate post-launch reviews to embed continuous improvement

  • Act as the center of excellence for launch best practices and knowledge sharing across teams

  • Essential for the role

  • Bachelor’s degree in Life Sciences, Business, Marketing or related field; MBA or advanced degree preferred

  • 5-10 years in pharmaceutical marketing, commercial excellence, or brand management

  • Proven experience with brand planning, marketing strategy development, and cross-functional coordination

  • Strong background in insight generation, analytics, and campaign performance measurement

  • Experience in capability building, training delivery, or L&D is an advantage

  • Excellent facilitation, communication, and stakeholder management skills

  • Desirable for the role

  • Strategic and analytical thinking

  • Strong project and stakeholder management

  • Influencing and facilitation skills

  • High learning agility and collaboration mindset

  • Passion for excellence and continuous improvement

  • Why AstraZeneca?


    So, what’s next?

    Where can I find out more?

    Our Social Media, Follow AstraZeneca on

    Follow AstraZeneca on

    Follow AstraZeneca on

    Date Posted

    02-Oct-2025

    Closing Date

    30-Oct-2025

    Required Skill Profession

    Advertising, Marketing, Promotions, Public Relations, And Sales Managers


    • Job Details

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    The Work Culture

    An organization's rules and standards set how people should be treated in the office and how different situations should be handled. The work culture at AstraZeneca adheres to the cultural norms as outlined by Expertini.

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    1. Independence

    2. Loyalty

    3. Impartiapty

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    5. Accountabipty

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    7. Obeying Hong Kong laws and regulations

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