Job Description
Manager, Business Product Development & Portfolio Management (Retail Banking)
Reporting to Senior Manager / Section Head, Product Development & Portfolio Management to
identify business opportunities and coordinate with channels to grow SME CASA & lending business
and assist to formulate and launch effective marketing campaigns to deliver business targets, including:
Ø Execute effective business development strategies and marketing plans to achieve bank’s business objectivesØ Formulate marketing strategies to grow SME CASA, lending business and associated fee incomeØ Assist in creative development and implement marketing campaigns including ATL, BTL promotions,
social media marketing and PR events to acquire new customers, increase PR event to acquire new customers,
increase product penetration and cross-selling to strengthen customers’ banking
and transacting capabilitiesØ Work closely with all internal departments to obtain their support for smooth program launchØ Assess and incorporate latest regulatory and compliance requirement in executionØ Proactively analyze competitors’ business and marketing activities to understand market trendØ Monitor campaign response and prepare the program result trackingØ Plan and manage marketing budget and provide regular updatesØ Assist to conduct regular sales performance review
Incumbent Requirements:
Ø Degree holder or above in Business Administration, Marketing or related disciplines with minimum
5-8 years of experience in business banking, exposure to branch operation is preferableØ Knowledge in overall banking products, operation & process flow, marketing activities, segment management
and management skillØ Good communication & interpersonal skill, analytical and track record of effective marketing campaigns
is an advantageØ Strong leadership and people management skillsØ Able to work under pressure and tight schedule Ø Good command of both written and spoken English and Chinese.
Putonghua is preferable.