HK Express is Hong Kong’s first and only low-cost carrier, always offering great value, affordable fares on one of the youngest and most modern aircraft fleets in the world.
Like you, and just like many people across Asia, we love to travel and discover new places across the world’s most diverse and dynamic region; and at HK Express, we’re opening up new travel experiences that inspire and invigorate millions of people across the region we’re proud to call home.
Everything we do is focused on encouraging the spirit of adventure.
Our routes provide the inspiration and spontaneity to try somewhere new, disrupting monotonous modern life.
As we continue to open up new routes, often in secondary and emerging destinations, our passengers will gain access to an incredible range of places, exploring hidden gems and experiencing local cultures.
We have a diverse and vibrant team that embodies the adventurous spirit of our customers, and loves to travel too.
Join us in this journey to make your career even more fulfilling and rewarding.
Role Purpose
Lead HK Express’ outport commercial strategy and execution across priority overseas markets, driving sales and marketing performance to deliver revenue target and brand visibility.
The role combines leadership of B2B/B2C sales channels with oversight of outport sales and marketing initiatives, ensuring alignment with corporate brand strategy, revenue targets and policy/compliance requirements.
The position reports to the Chief Commercial Officer and manages a multi‑country team.
Define and execute the outport sales and marketing strategy aligned to Commercial and Brand priorities; execute commercial plans in outport countries to achieve revenue budget and business targetsCollaborate with head office Sales and Communications team and coach a multi-country team to deliver business targetsInstill strong organizational discipline, OKR alignment and policy adherence across overseas marketsCollaborate with head office communications team to localise outport marketing campaigns (digital, social, PR/activation and trade co op) to stimulate demand and support revenue targetsPartner with Marketing team to localize brand messaging and ensure consistency with UO brand guidelines; measure campaign ROI and optimize spendLead trade shows, familiarization trips, joint promotions and sales campaigns to strengthen brand presence and conversionTrack marketing KPIs (traffic, conversion, CAC, revenue per dollar spent, brand lift) and course correct quicklyBuild a robust market insights cadence; monitor competitor moves, regulatory changes and pricing dynamics; translate insights into actionable sales and marketing plansPrepare monthly segment strategies and executive performance reports with clear ROI and risk/mitigationWork closely with Revenue Management team to maximize outport Point of Sale revenue and improve yield across various sales channels and marketing campaignsRegular Duty travel is required for this position Qualifications
Bachelor’s degree in business/marketing or related disciplineMinimum 10 years of progressive commercial experience in airline industry with combined sales and marketing leadership experienceMinimum 5 years leading multi country teamsFluency in written and spoken English; Asian languages (e.g., Mandarin/Korean/Japanese) are an added advantage Desirable Qualities
Commercially aware, data-driven, and results-focused; excels at planning and multitasking while maintaining high execution standardsPolished communicator with high cultural agility; able to influence senior stakeholders (tourism boards, government, airport authorities) and internal executives
Your Future Work Life
Fly anywhere we fly for free with your friends and family to explore the worldHybrid working with flexibility in workplace and working hours to foster work-life harmonyOpen office to collaborate, connect and share great ideasEnergetic and multicultural teammates from up to 50 nationalities!Company-organized shuttle buses connecting the workplace with major locations in the HK Island, Kowloon and N.T.