Team – Vitality Asia
Working Pattern: Full time in Hong Kong office (with regional travel as required, most likely Singapore, Thailand and Malaysia)
Expected start date: ASAP
Salary and Benefits: Competitive salary and benefits, regionally specific
Top Three Skills Needed for this Role
Strategic Partnership & Stakeholder Engagement - Managing cross-cultural alliances and engaging stakeholders across complex, matrixed organisations Sales Enablement & Training Leadership - Experience delivering impactful training, distribution development and enablement programmes, with a strong grasp of behavioural economics and shared value principles Cross-Functional Collaboration & Communication - Exceptional communicator and collaborator, able to work across marketing, distribution, and L&D teams with clarity and influence What This Role is All About
The Global Distribution and Market Development Manager will lead the development and implementation of Vitality-linked distribution strategies, and contribute to the creation of marketing support initiatives across AIA’s priority markets, ensuring alignment with AIA Group Office objectives and local BU needs; ultimately to maximise Vitality sales and customer engagement.
This role will act as a key liaison between Vitality Asia/Global and AIA, driving adoption of shared value principles, enhancing agent engagement, and embedding Vitality into AIA’s distribution ecosystem.
This role will sits in the dedicated AIA Vitality and Amplify Health team under Vitality Asia based in Hong Kong.
Vitality Asia team manages our partnership with AIA Vitality and Amplify Health, by interfacing with AIA GO and AH, as well as AIA LBUs and fulfilling market needs for Vitality and healthtech.
Key Actions
Strategic Liaison between Vitality and AIAGO / AIA LBUs
The role serves as a critical bridge, ensuring that Vitality’s distribution, marketing and training capabilities influences the value generated from Vitality integrated products across AIA LBUs Champion of Shared Value Insurance The role is designed to embed and promote the Shared Value Insurance Model within AIA’s distribution channels, ensuring agents understand and can articulate its benefits to customers and stakeholders, and play an active role in driving engagement Market-Specific Distribution, Marketing & Training support Tailoring and deploying distribution, marketing and training support assets and strategies that are both group-wide and market-specific, ensuring relevance and impact in each priority AIA market What do you need to thrive?
Proven capability to engage and operate effectively across all levels of an organisation, from entry-level positions to executive leadership Degree and/or relevant insurance industry qualifications Significant years’ experience in sales/consulting, marketing and/or training role (critically, with Vitality linked products) Exposure to distribution strategy, preferably within life insurance and / or health-related sectors Skilled in communicating the benefits of the Shared Value Insurance Model and behavioural economics to stakeholders Ability to work collaboratively with cross-functional teams Strategic thinker with strong execution capability Excellent interpersonal and communication skills.
A clear, concise, and persuasive communicator—both written and verbal Strong presentation and public speaking skills Ability to stay motivated and focused in high-pressure and challenging environments Comfortable working autonomously and navigating ambiguity Culturally intelligent - sensitive and adaptable to global and local dynamics Strong analytical and problem-solving skills to address challenges across a broad range of disciplines