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Urgent! Associate Manager, Marketing (China CRM) Job Opening In Hong Kong, Hong Kong – Now Hiring Hong Kong Disneyland Resort

Associate Manager, Marketing (China CRM)



Job description

Résumé du poste:

Job Responsibilities:

  • Manage and coordinate multi-channel CRM-campaigns (China CRM platforms, SMS and mobile app) to maximize commercial opportunities through collaboration with internal marketing partners, cross-functional teams and external agencies.
  • Manage and execute the full lifecycle of multi-channel CRM campaigns, including developing campaign calendars, crafting content strategies and designs, segmenting communications, and implementing personalization techniques to enhance engagement.
  • Establish and maintain tracking & reporting mechanisms to evaluate campaign performance, supporting ongoing CRM program & campaign optimization by analyzing key metrics.
  • Assess campaign effectiveness using data-driven methodologies, leveraging analytics to identify trends, optimize strategies, and enhance ROI
  • Drive CRM initiatives tailored to market objectives, ensuring alignment with business goals.
  • Conduct thorough competitive analyses and provide actionable recommendations based on competitive reviews, insights, and industry best practices.
  • Job requirements:

  • Bachelor’s degree or equivalent Business, Management or Marketing
  • At least 5 years of relevant marketing experience in China CRM, project management, mobile app communication and content
  • Excellent organizational, interpersonal, copywriting and communication skill
  • Proficiency in CRM campaign performance tracking and reporting
  • Experience with CDP platforms is a plus
  • Strong analytical and problem-solving skills
  • Hands-on experience managing CRM campaigns on major social platforms in China and mobile app
  • Fluent written and spoken English, Chinese, Mandarin
  • HKProfessional #LI-AI1


    Required Skill Profession

    Advertising, Marketing, Promotions, Public Relations, And Sales Managers



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