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Associate Manager, Marketing (China CRM) Job Opening In Hong Kong, Hong Kong – Now Hiring Hong Kong Disneyland Resort


Job description

Job Summary:

Job Responsibilities:

  • Manage and coordinate multi-channel CRM-campaigns (China CRM platforms, SMS and mobile app) to maximize commercial opportunities through collaboration with internal marketing partners, cross-functional teams and external agencies.
  • Manage and execute the full lifecycle of multi-channel CRM campaigns, including developing campaign calendars, crafting content strategies and designs, segmenting communications, and implementing personalization techniques to enhance engagement.
  • Establish and maintain tracking & reporting mechanisms to evaluate campaign performance, supporting ongoing CRM program & campaign optimization by analyzing key metrics.
  • Assess campaign effectiveness using data-driven methodologies, leveraging analytics to identify trends, optimize strategies, and enhance ROI
  • Drive CRM initiatives tailored to market objectives, ensuring alignment with business goals.
  • Conduct thorough competitive analyses and provide actionable recommendations based on competitive reviews, insights, and industry best practices.
  • Job requirements:

  • Bachelor’s degree or equivalent Business, Management or Marketing
  • At least 5 years of relevant marketing experience in China CRM, project management, mobile app communication and content
  • Excellent organizational, interpersonal, copywriting and communication skill
  • Proficiency in CRM campaign performance tracking and reporting
  • Experience with CDP platforms is a plus
  • Strong analytical and problem-solving skills
  • Hands-on experience managing CRM campaigns on major social platforms in China and mobile app
  • Fluent written and spoken English, Chinese, Mandarin
  • HKProfessional #LI-AI1

    Required Skill Profession

    Advertising, Marketing, Promotions, Public Relations, And Sales Managers


    • Job Details

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    The Work Culture

    An organization's rules and standards set how people should be treated in the office and how different situations should be handled. The work culture at Hong Kong Disneyland Resort adheres to the cultural norms as outlined by Expertini.

    The fundamental ethical values are:

    1. Independence

    2. Loyalty

    3. Impartiapty

    4. Integrity

    5. Accountabipty

    6. Respect for human rights

    7. Obeying Hong Kong laws and regulations

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