About FWD Group
FWD Group (1828.HK) is a pan-Asian life and health insurance business that serves approximately 34 million customers across 10 markets, including BRI Life in Indonesia.
FWD’s customer-led and tech-enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience.
Established in 2013, the company operates in some of the fastest-growing insurance markets in the world with a vision of changing the way people feel about insurance.
FWD Group is listed on the main board of the Hong Kong Stock Exchange under the stock code 1828.
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PURPOSE
Lead key pillars of Group Digital Strategy & Solutions and work with country stakeholders
KEY ACCOUNTAIBILITIES
Deliver and design digital framework to add incremental leads to FWD’s key digital channels and including Omne, Cube and OneWeb with all BUsWork with all cross functional teams within Group Digital team.
Specifically with digital platforms team on identifying incremental lead sources for the platform (Cube/OMNE) as recipients of additional leads.
Furthermore, manage data analytics and linkage with data monetisation campaigns by Data team/ Drive and find additional opportunities with BU counterparts on how to add incremental impact on key leads generation activitiesTrack all additional leads generation figures and conversion rates with all BUs and internal functions including and not limited to: Group Distribution teams, Marketing, Partnership teamsDevelop and deliver leads dashboard and KPIs to track performance of leads generation activities with BUsMap out on quarterly basis key performance of leads per channel to get wholistic view of each BU’s leads statusOrchestrate Distribution SteerCo for both Agency and Banca engagements Identify key initiatives to increase leads with BU stakeholders and other key function owners such as distribution/partnership/BancaDesign a digital solution to connect the dots of leads flow at each of BUs for End-to-End connectivity and trackingDelivery of leads solution that will lead to incremental leads, nurturing and conversionDesign and deliver leads flow in digital marketing scope with BUs for leads nurturing QUALIFICATIONS / EXPERIENCE
Graduated from a recognised university, with major in business management, with excellent communication skillsHands-on experience in Insurance and domain expert in digital marketing and leadsUnderstand dynamics of insurance operations and key CRM digital toolsUnderstanding of sales metrics and digital sales management toolsKNOWLEDGE & SKILLS
Experience in navigating in matrix organizationsGood understanding or passion for digital transactions and metrics (eCommerce, Digital marketing KPIs)Good communication skills, good English listening, speaking, reading, and writing skills.
Knowledge of an Asian language is desirableWorking experience in insurance industry is preferred, with solid Life Insurance Domain knowledge.Solid project management skills and attention to detail