Job Posting Details
With the growing demand for MSc programs at HKUST Business School, we are expanding our team and seeking a creative, organized, and fast-paced individual to join as Assistant Manager in the MSc Marketing and Outreach team.
Reporting to the Head of MSc Programs, theappointee will execute the branding and marketing strategies to recruit high-quality candidates to the MSc programs, with key responsibilities in thefollowing areas:
Plan and Implement Marketing Campaigns
Identify and devise effective marketingcampaigns leveraging digital marketing channels to raise the brand awareness ofHKUST Business School's MSc programportfolio in overseas and Mainland China markets; collaborate with program teams and external service providers on marketing collaterals production, website revamp and maintenance, and othermarketing-related matters; monitor campaign effectiveness and budget of marketing activities.
Develop Digital Marketing Initiatives
Develop digital marketing initiatives, including website development,online advertising, mobile marketing, and social media marketing; and definekey indicators to maximize the campaigns' performance and effectiveness, and tooptimize the reach and engagement rate.
Program Admissions and Student Enrichment Activities
Plan and organize admissions events to recruit high-quality admitted candidates to theprograms.
Research, Identify and Evaluate New Insights
Conduct timely research on new advertising channels and platforms to define and advise marketing opportunities and new insights; evaluate competitors' advertising and marketing activities in order to design and maximize the cost effectiveness of the media plan.
Applicants should have a bachelor's degree, preferably in Marketing, Communications or related business disciplines, with at least 5years of relevant post-qualification work experience.
Prior experience in tertiary education withsubstantial marketing experience, social media promotion or student recruitment will be anadvantage.
The ideal candidate should be a self-motivated, creative and positive thinker andshould have integrated marketing knowledge and hands-on experience in digitalcontents creation, write-ups and production.
The appointee should have strongorganizational and project management skills; be attentive to details, and a goodteam player with good interpersonal and coordination skills.
The appointee shouldalso have strong ability to manage tight deadlines and work in a fast-paced environment independently.
The appointee should also have an excellent command of both written and spoken English and Chinese (including Putonghua) with good communication and presentation skills.
Knowledge in webpage and image editing is a plus.
Occasional travel and working outside office hours including weekends will be required.
(Duration: 2 years, renewable)
Starting salary will be commensurate with qualifications and experience.Fringe benefits including annual leave, medical and dental benefits will be provided.A gratuity will be payable upon successful completion of contract.
Review of applications will continue until the position is filled.
(Information provided by applicants will be used for recruitment and other employment-related purposes.Applicants should read the before submission of application.)
HKUST is an equal opportunities employer and is committed to our core values of
inclusiveness, diversity, and respect.