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Assistant Brand Manager Job Opening In Hong Kong, Hong Kong – Now Hiring Pernod Ricard


Job description

Job Summary:

We are seeking a dynamic and strategic Assistant Brand Manager to support the development and execution of breakthrough brand strategies for our portfolio of prestigious international spirit brands.

In this role, you will be instrumental in driving brand growth, elevating brand prestige, and connecting with consumers through impactful 360-degree marketing campaigns.

Key Responsibilities and Job-Related Characteristics:

  • Brand Strategy & Growth: Assist in developing and implementing annual brand plans to drive volume and market share within key categories.
  • 360-Degree Campaign Management: Lead the end-to-end execution of integrated marketing campaigns for key seasonal moments (e.g., gifting & festive periods), from concept development to performance analysis.
  • Prestige & Brand Building: Support the creation of exclusive brand experiences and partnerships with luxury hospitality, culinary, and lifestyle partners to engage high-net-worth consumers.
  • Brand Rejuvenation & Advocacy: Develop and scale innovative consumer initiatives to strengthen the brand's presence in key social channels and embed it within relevant cultural conversations.
  • New Product Launches: Play a key role in the launch and establishment of new products, including securing strategic listings in top-tier venues and executing targeted consumer activations.
  • Commercial & Trade Enablement: Act as the marketing liaison for Sales and Trade Marketing teams, providing them with compelling brand toolkits, training, and argumentation to drive advocacy and achieve sales targets.
  • Budget & Agency Management: Assist in managing marketing budgets and work closely with external agencies (creative, media, PR) to ensure high-quality deliverables on time and on budget.
  • Performance Analysis: Monitor campaign performance and market trends to derive actionable insights and optimize future marketing investments.

Functional Capabilities Requirements:

  • Innovativeness
  • Consumer & Customer Focus
  • Competitor Focus
  • Market Research
  • Brand Positioning
  • Strong digital mind set with concrete foundation on digital and social media

Knowledge and Skills Requirements:

  • Degree holder with formal business qualifications
  • Formal marketing training desirable
  • Minimum 3 years working experience in marketing preferably with experience in managing Alcoholic Beverage Brands or FMCG Brands
  • Energetic, outgoing and proactive individual with good organizational and time management skills
  • Good presentation, communication and negotiation skills
  • High competency in spoken and written English and Chinese
  • Knowledge in wines & spirits industry is a plus but not a must

Job Posting End Date:

Target Hire Date:

2025-12-01

Target End Date:

Required Skill Profession

Advertising, Marketing, Promotions, Public Relations, And Sales Managers


  • Job Details

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Unlock Your Assistant Brand Potential: Insight & Career Growth Guide


Real-time Assistant Brand Jobs Trends (Graphical Representation)

Explore profound insights with Expertini's real-time, in-depth analysis, showcased through the graph here. Uncover the dynamic job market trends for Assistant Brand in Hong Kong, Hong Kong, highlighting market share and opportunities for professionals in Assistant Brand roles.

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Are You Looking for Assistant Brand Manager Job?

Great news! is currently hiring and seeking a Assistant Brand Manager to join their team. Feel free to download the job details.

Wait no longer! Are you also interested in exploring similar jobs? Search now: .

The Work Culture

An organization's rules and standards set how people should be treated in the office and how different situations should be handled. The work culture at Pernod Ricard adheres to the cultural norms as outlined by Expertini.

The fundamental ethical values are:

1. Independence

2. Loyalty

3. Impartiapty

4. Integrity

5. Accountabipty

6. Respect for human rights

7. Obeying Hong Kong laws and regulations

What Is the Average Salary Range for Assistant Brand Manager Positions?

The average salary range for a varies, but the pay scale is rated "Standard" in Hong Kong. Salary levels may vary depending on your industry, experience, and skills. It's essential to research and negotiate effectively. We advise reading the full job specification before proceeding with the application to understand the salary package.

What Are the Key Qualifications for Assistant Brand Manager?

Key qualifications for Assistant Brand Manager typically include Advertising, Marketing, Promotions, Public Relations, And Sales Managers and a list of qualifications and expertise as mentioned in the job specification. The generic skills are mostly outlined by the . Be sure to check the specific job listing for detailed requirements and qualifications.

How Can I Improve My Chances of Getting Hired for Assistant Brand Manager?

To improve your chances of getting hired for Assistant Brand Manager, consider enhancing your skills. Check your CV/Résumé Score with our free Tool. We have an in-built Resume Scoring tool that gives you the matching score for each job based on your CV/Résumé once it is uploaded. This can help you align your CV/Résumé according to the job requirements and enhance your skills if needed.

Interview Tips for Assistant Brand Manager Job Success

Pernod Ricard interview tips for Assistant Brand Manager

Here are some tips to help you prepare for and ace your Assistant Brand Manager job interview:

Before the Interview:

Research: Learn about the Pernod Ricard's mission, values, products, and the specific job requirements and get further information about

Other Openings

Practice: Prepare answers to common interview questions and rehearse using the STAR method (Situation, Task, Action, Result) to showcase your skills and experiences.

Dress Professionally: Choose attire appropriate for the company culture.

Prepare Questions: Show your interest by having thoughtful questions for the interviewer.

Plan Your Commute: Allow ample time to arrive on time and avoid feeling rushed.

During the Interview:

Be Punctual: Arrive on time to demonstrate professionalism and respect.

Make a Great First Impression: Greet the interviewer with a handshake, smile, and eye contact.

Confidence and Enthusiasm: Project a positive attitude and show your genuine interest in the opportunity.

Answer Thoughtfully: Listen carefully, take a moment to formulate clear and concise responses. Highlight relevant skills and experiences using the STAR method.

Ask Prepared Questions: Demonstrate curiosity and engagement with the role and company.

Follow Up: Send a thank-you email to the interviewer within 24 hours.

Additional Tips:

Be Yourself: Let your personality shine through while maintaining professionalism.

Be Honest: Don't exaggerate your skills or experience.

Be Positive: Focus on your strengths and accomplishments.

Body Language: Maintain good posture, avoid fidgeting, and make eye contact.

Turn Off Phone: Avoid distractions during the interview.

Final Thought:

To prepare for your Assistant Brand Manager interview at Pernod Ricard, research the company, understand the job requirements, and practice common interview questions.

Highlight your leadership skills, achievements, and strategic thinking abilities. Be prepared to discuss your experience with HR, including your approach to meeting targets as a team player. Additionally, review the Pernod Ricard's products or services and be prepared to discuss how you can contribute to their success.

By following these tips, you can increase your chances of making a positive impression and landing the job!

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